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Design Trends 2020

18 February 2020

Motion Design & Animations

For 2020 we consider that motion design is the main trend, as we encounter animations in all design fields, from small interactions to logos and UI everything is moving. Animated content is making its way into a modern world where written content is not as captivating as it was.

Implemented correctly, motion design can make the campaign’s message reach the audience faster and more correctly.

 

  1. Bold Colours

Strong colors have been an important trend in the last two years and will be in 2020. Bold colors are rich, bright and even extremely vibrant. They can be primary or even secondary hues.

 

  1. Illustrations in UI

For several years, illustrations have been one of the strongest trends in design. Illustrations are a visual interpretation of a concept that makes the user better understand the idea behind the product. Besides the fact that some good illustrations give originality to the concept, they convey the message much faster.

 

  1. Storytelling

Storytelling in design is about helping the user on his journey on your platform, so that his experience is as easy and smooth as possible (in UX design). A good story helps the user understand the product easier. To tell a story we can use a specially created character, to whom we attribute a personality, we create a story and a conflict that is finally solved by our product (UI design). This is the basis of storytelling in product design. Storytelling is used in both UI and UX and is based on the same principle but implemented differently.


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